Alva Chew is a Singapore AI SEO consultant and founder of Stridec. He helps Singapore businesses rank on Google, appear in Google AI Overview, and get cited by ChatGPT and Perplexity, through hands-on GEO, AEO, and AI-powered SEO consulting.
Most SEO consultants in Singapore still optimise for Google alone. Alva optimises for every surface your customers search — including the AI platforms that now answer questions before Google results even appear.
Who is Alva Chew?
Alva Chew is an AI SEO consultant based in Singapore and the founder of Stridec, a specialist generative AI SEO agency. He focuses on one outcome: making your business the most visible and most cited brand in its category — across Google, ChatGPT, Perplexity, and Google AI Overview.
Alva specialises in Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and AI-powered content strategy — the three disciplines that define competitive search visibility in 2026.
He works directly with founders, marketing leads, and business owners who want a senior expert running their SEO — not a junior account manager at a large agency.
What is an AI SEO Consultant?
An AI SEO consultant is a specialist who combines traditional search engine optimisation with the strategies needed to appear in AI-generated answers. In 2026, that means optimising not just for Google rankings but for citation in ChatGPT, Perplexity, Bing Copilot, and Google AI Overview.
Traditional SEO consultants rank your website as a blue link on Google. An AI SEO consultant does that — and also structures your content, schema, and brand signals so AI systems recommend your business by name when users ask questions in your category.
The difference is authority. Traditional SEO gets you clicks. AI SEO consulting makes your brand the answer — not just a result.
57% of Singapore Gen Z use AI assistants to make purchase decisions.
25% drop in traditional search click volume expected by end of 2026.
1 in 3 Google searches now shows an AI Overview above all organic results.
What Alva Does as Your SEO Consultant
Alva offers hands-on AI SEO consulting for Singapore businesses across four areas. Every engagement is led by Alva directly — not handed off to a junior team after the first call.
AI-Powered SEO Audit and Strategy
Alva starts every engagement with a full AI visibility audit — mapping exactly where your brand appears and does not appear across Google, ChatGPT, Perplexity, and Google AI Overview for your target Singapore keywords.
You receive a clear, prioritised action plan: what to fix on your site, what content to build, and which schema to add — ranked by the impact each will have on your visibility.
GEO — Generative Engine Optimisation
Generative Engine Optimisation is the discipline of structuring your brand so AI search engines cite you by name. Alva builds the five signals AI systems need before they recommend a brand: entity clarity, named author authority, concise quotable content, structured schema, and third-party credibility from Singapore publications.
When a potential customer asks ChatGPT “best SEO consultant in Singapore” — Alva’s work is what puts your name and Stridec in that answer.
AEO — Answer Engine Optimisation
Answer Engine Optimisation makes your content the source Google’s AI Overview pulls when users ask questions in your category. Alva restructures your key pages with FAQPage schema, definition blocks, question-based headings, and snippet-ready answers — the exact format Google AI prefers to cite.
This is the fastest route to AI Overview placement for most Singapore businesses. One well-structured page can secure a featured position above every organic result for a high-value search term.
AI-Powered Content Strategy and Creation
Alva builds content clusters that establish your brand as the topical authority in your category. Pillar pages, supporting articles, and FAQ content — all structured for Google ranking, AI Overview inclusion, and ChatGPT citation at the same time.
He uses generative AI tools to research, brief, and produce content at a speed and depth that manual content teams simply cannot match — while maintaining the E-E-A-T quality signals Google and AI platforms both require.
SEO Consultant vs SEO Agency — What Does Stridec Offer?
Stridec offers both. When you work with Alva as your SEO consultant, you get direct access to a senior AI SEO expert for strategy, audits, and oversight. The Stridec team executes the content, technical fixes, and schema implementation behind that strategy.
You get the personalised attention of a consultant and the output capacity of an agency — without a large agency’s overhead or the frustration of waiting weeks for a junior team to act on senior advice.
Most Singapore businesses that hire a freelance SEO consultant eventually outgrow them. Most businesses that hire a large agency never speak to a senior strategist. Stridec solves both problems at once.
How to Evaluate Any AI SEO Consultant (Not Just Alva)
Before you hire anyone — Alva included — here’s what actually separates a real AI SEO consultant from someone who’s added “AI” to their title:
- Track record across multiple AI surfaces. Ask for citation outcomes across AIO, ChatGPT, Perplexity, or other surfaces — not just traditional ranking case studies. Anonymised examples are fine.
- Methodology transparency. A consultant should be able to explain their approach in detail, including tooling, measurement, and decision frameworks. “Proprietary process” isn’t an acceptable answer.
- Citation outcome measurement. Engagements should include defined success metrics — citation rate per priority query, citation share, persistence over time — not just activity metrics like “posts published.”
- Direct senior time commitment. Get clarity upfront on how much of the consultant’s time you actually get per month, in hours, from the named individual doing the work — not a team you never meet.
Consultants typically run three to eight active clients at a time, which is what makes meaningful weekly time from the named individual possible in the first place. If a “consultant” is managing dozens of accounts, you’re not getting a consultant — you’re getting an account manager with a different title.
These criteria apply beyond AI-specific consultants too — if you want the broader picture, see our guide on how to hire the right SEO consultant in Singapore.
Why Hire Alva Chew as Your SEO Consultant in Singapore
Alva does not take on clients he cannot move the needle for. Every engagement begins with an honest assessment of where you stand and what is realistically achievable — before you commit to anything.
He brings specific expertise in the Singapore search landscape: the competitive dynamics of local categories, the content requirements that affect regulated industries, and the search behaviour patterns unique to Singapore buyers.
He is also one of the few SEO consultants in Singapore who speaks fluently to both traditional Google ranking and the emerging AI search landscape — because in 2026, you cannot do one without the other.
Comparison Table
| What you want | Alva Chew — Stridec | Typical SEO consultant |
|---|---|---|
| Senior expert on your account from day one | Yes — Alva leads every engagement | Usually a salesperson who hands off |
| AI SEO — GEO and AEO capability | Core specialisation | Usually missing |
| Google AI Overview optimisation | Yes — included | Rarely offered |
| Singapore market expertise | Singapore-based and focused | Often offshore or generic |
| Transparent pricing | Yes — no lock-in | Often opaque |
| Named consultant you can verify online | Yes — Alva Chew, Stridec founder | Often anonymous |
How Alva Works — From Audit to AI Citations
Step 1 — Free AI Visibility Audit
Alva starts with a no-commitment audit of your current visibility across Google, ChatGPT, Perplexity, and Google AI Overview. You see exactly where you appear, where competitors appear instead, and what that gap costs you in leads every month.
Step 2 — Strategy and Keyword Architecture
Alva maps your full keyword landscape — primary Google targets, GEO citation terms, AEO question keywords, and long-tail AI search phrases. Each keyword maps to a specific content or schema action with a clear priority order.
Step 3 — Content and Schema Execution
The Stridec team implements Alva’s strategy: fixing technical SEO issues, adding FAQPage and Service schema, restructuring key pages for AI Overview inclusion, and building your content cluster to establish topical authority in your category.
Step 4 — Authority and Citation Building
Alva identifies the Singapore publications and directories where a citation will carry the most weight with AI systems. He builds your brand’s online presence so Google and AI platforms recognise you as a credible, citable entity — not just a website.
Step 5 — Monthly Review and Iteration
Every month Alva reviews your AI citation count, Google AI Overview appearances, organic rank movements, and competitor activity. He adjusts strategy based on what is working and flags new keyword opportunities before your competitors find them.
MRA Grant Eligibility for AI SEO Consulting
If you’re planning to fund this through Enterprise Singapore’s Market Readiness Assistance (MRA) grant — which covers up to 70% of eligible marketing services costs for SG SMEs going overseas — note that many individual consultants, including boutique practices, are not EnterpriseSG-approved vendors. If MRA funding is essential to your budget, confirm vendor approval status before committing. If MRA isn’t a constraint, the consultant-vs-agency choice comes down to strategic fit and the volume of work you need, not funding eligibility.
SEO Consulting Pricing in Singapore
We do not hide pricing. Here is what AI SEO consulting with Alva Chew and Stridec costs for Singapore businesses in 2026 — for a broader look at market rates, see our guide to SEO pricing in Singapore.
SGD 500 — One-Time AI Visibility Audit
A full audit of your brand’s visibility across Google, ChatGPT, Perplexity, and Google AI Overview. Includes a prioritised action plan, keyword map, and schema recommendations. Fully credited against any retainer if you proceed.
SGD 2,000/month — SEO Consulting Retainer
Monthly consulting with Alva covering strategy, content direction, GEO and AEO implementation, schema markup, and a monthly AI citation tracking report. Best for businesses with an internal team that needs senior strategic direction.
SGD 3,500/month — Full-Service AI SEO
Everything in the consulting retainer, plus full content production, technical SEO execution, and citation building by the Stridec team. One fixed monthly fee. No hidden costs. Alva oversees every deliverable.
All engagements start with a free 30-minute AI Visibility Audit. No commitment. No pitch deck. Just an honest conversation about where you stand and what it would take to improve.
Who Alva Works With in Singapore
Professional Services — Law, Accounting, Consulting
High-value categories where a single AI Overview citation or first-page Google ranking can generate SGD 20,000 or more in new client revenue. Alva makes your firm the recommended source for intent-rich searches in Singapore.
Singapore SMEs Ready to Scale
Growing businesses with SGD 2,000 to SGD 5,000 monthly marketing budgets who want to compete against larger competitors through smarter SEO — not bigger ad spend.
B2B Technology and SaaS
Singapore-based tech businesses selling to enterprise buyers who research on AI platforms before making contact. GEO and AEO ensure your brand is in the consideration set before a prospect ever fills in a form.
E-Commerce and Retail Brands
Singapore product brands who want to appear when AI assistants recommend what to buy. Category pages, comparison content, and best-of articles structured for AI citation and Google ranking simultaneously.
Frequently Asked Questions
What is an AI SEO consultant in Singapore?
What is the difference between an SEO consultant and an SEO agency?
How much does an SEO consultant cost in Singapore?
How do I get my brand into Google AI Overview in Singapore?
How long does SEO consulting take to show results in Singapore?
What makes Stridec different from other SEO consultants in Singapore?
Which AI platforms does Alva Chew optimise for?
About Alva Chew – AI SEO Consultant Singapore
Alva Chew is the founder of Stridec and one of Singapore’s leading AI SEO consultants. His work sits at the intersection of traditional search engine optimisation, Generative Engine Optimisation, and Answer Engine Optimisation — the three pillars of search visibility in 2026.
He publishes practical, opinionated content on AI SEO, GEO strategy, and the Singapore search landscape — based on what he sees working for real businesses every week.
To work with Alva directly, book a free 30-minute AI Visibility Audit below.
Book a Free AI Visibility Audit With Alva Chew
Alva will show you exactly where your brand appears and where it does not across Google, ChatGPT, Perplexity, and Google AI Overview for your target Singapore keywords.
No commitment. No pitch deck. Just a clear and honest picture of your current search visibility and a straight answer on what it would take to improve it.
Ready to see where you stand? Book your free AI visibility audit.
