Practical writing on AI search, entity SEO, and what's actually working.
No theory. Just the frameworks, experiments, and patterns we see in client work week after week.
What Is Off-Page SEO? A Plain-Language Explainer
Off-page SEO is the work that happens away from your own website but still influences how search engines and AI answer engines view it. It includes…
Is Link Building Still Important in 2026?
Yes — link building still matters in 2026, but the kinds of links that move rankings and the kinds that get cited by AI answer engines…
How to Use ChatGPT for SEO: A Practitioner Guide
ChatGPT is a productivity tool for SEO practitioners — useful for keyword research expansion, content briefing, schema generation, FAQ drafting, internal-link mapping, and entity research. It…
How to Do a Technical SEO Audit: A Practitioner Methodology
A technical SEO audit is a systematic review of the engineering and architecture layer of a website to identify issues that prevent search engines from crawling,…
AI SEO Tools: A Category Overview for 2026
AI SEO tools are software platforms that apply machine learning, large language models, or AI-driven analysis to one or more layers of the SEO workflow –…
AIO Ranking: The Signals That Decide Whether a Page Gets Cited in AI Overview
AIO ranking — in the practitioner sense — refers to the signals and content properties that influence whether a page is selected for citation inside Google’s…
Off-Page SEO: What It Is and What Actually Works
Off-page SEO is the set of signals a website earns from outside its own domain that influence how search engines rank it. Backlinks from other sites…
Local Pack Ranking: How Google’s 3-Pack Works and What Moves It
Local pack ranking is your business’s position inside the three-result map block Google shows for queries with local intent. Three slots, ranked by a mix of…
How to Get Cited in AI Overview: The Specific Moves That Earn the Slot
Getting cited in Google’s AI Overview means being one of the two to six source links the generated answer hands back to. Earning that slot comes…
How Does Google AI Overview Select Sources? The Signals That Decide Citation
Google AI Overview selects sources by combining classic relevance retrieval with a second filter that scores each candidate page on whether its content can be cleanly…
How Does AEO Work? The Plain-Language Walkthrough
AEO — answer engine optimization — works by getting your content into the citation slot of an answer engine, so that when someone asks a question…
AEO vs SEO: The Short, Definition-First Comparison
AEO vs SEO is the comparison most teams reach for when they are trying to figure out whether the AI-search shift requires them to learn something…