Practical writing on AI search, entity SEO, and what's actually working.
No theory. Just the frameworks, experiments, and patterns we see in client work week after week.
AIO Ranking: The Signals That Decide Whether a Page Gets Cited in AI Overview
AIO ranking — in the practitioner sense — refers to the signals and content properties that influence whether a page is selected for citation inside Google’s…
Off-Page SEO: What It Is and What Actually Works
Off-page SEO is the set of signals a website earns from outside its own domain that influence how search engines rank it. Backlinks from other sites…
Local Pack Ranking: How Google’s 3-Pack Works and What Moves It
Local pack ranking is your business’s position inside the three-result map block Google shows for queries with local intent. Three slots, ranked by a mix of…
How to Get Cited in AI Overview: The Specific Moves That Earn the Slot
Getting cited in Google’s AI Overview means being one of the two to six source links the generated answer hands back to. Earning that slot comes…
How Does Google AI Overview Select Sources? The Signals That Decide Citation
Google AI Overview selects sources by combining classic relevance retrieval with a second filter that scores each candidate page on whether its content can be cleanly…
How Does AEO Work? The Plain-Language Walkthrough
AEO — answer engine optimization — works by getting your content into the citation slot of an answer engine, so that when someone asks a question…
AEO vs SEO: The Short, Definition-First Comparison
AEO vs SEO is the comparison most teams reach for when they are trying to figure out whether the AI-search shift requires them to learn something…
International SEO: Methodology for Multi-Country and Multi-Language Sites
International SEO is the practice of structuring a website so that search engines can serve the right version of its content to the right user, by…
What Is LLM SEO? Optimising for ChatGPT, Claude, Gemini, and Perplexity
LLM SEO is the practice of optimising content and the signals around it so that large language model platforms – ChatGPT, Claude, Gemini, Perplexity, and the…
What Is Entity-Based SEO? The Move From Keywords to Entities
Entity-based SEO is the discipline of optimising content around the things a piece of content is about – the people, places, organisations, products, concepts, and events…
What Is Answer Engine Optimization, Explained: A Step-by-Step Walkthrough
Answer Engine Optimization, often shortened to AEO, is the practice of structuring content and the signals around it so that AI-powered answer engines – ChatGPT, Claude,…
Schema Markup for AEO: The Structured-Data Layer for Answer-Engine Citation
Schema markup is the structured-data layer that tells search engines what a page is, who produced it, and what it contains, in a form the engine…