Practical writing on AI search, entity SEO, and what's actually working.
No theory. Just the frameworks, experiments, and patterns we see in client work week after week.
AIO vs SEO: How AI Overview Optimization Differs From Traditional SEO
AIO and SEO target different output surfaces. SEO targets the classical search engine result page – the ranked list of organic blue links – and is…
AIO vs AEO: What’s the Difference?
AIO and AEO are related but not equivalent. AIO refers specifically to Google AI Overviews – the AI-generated summaries that appear at the top of Google’s…
AI SEO vs Traditional SEO: The Difference Explained
AI SEO and traditional SEO are two layers of the same discipline that optimise for two different surfaces. Traditional SEO targets the classical search engine result…
What Is Google AI Overview? A Concise Definition for the 2026 Search Era
Google AI Overview is the AI-generated summary that now appears at the top of Google search results for many queries, replacing or sitting above the traditional…
Tools to Track AI Overview Mentions: A Practical Guide to the Tooling Landscape
Tracking whether your brand or content is being cited inside Google AI Overviews has become a measurable visibility metric in its own right. As AI Overviews…
SEO vs SEM: Untangling the Terminology and Choosing the Right Frame for the Decision
SEO vs SEM is one of the most confusingly worded comparisons in marketing, and most of the confusion is terminology rather than strategy. SEM (Search Engine…
How to Write for Google AI Overview: A Writer’s Guide to AIO Citation
Google AI Overview (AIO) is the AI-generated summary at the top of many Google search results, drawing its answer from a small number of cited sources…
How Does Claude Decide What to Cite? Source Selection Mechanics for Anthropic’s Model
Claude’s source-selection behaviour is meaningfully different from ChatGPT’s, and the difference matters for any brand trying to be present in Claude’s answers. Where ChatGPT’s default disposition…
How Does ChatGPT Decide Which Sources to Cite? The Mechanics of ChatGPT Source Selection
ChatGPT cites sources differently from a classical search engine, and understanding the mechanics matters for anyone trying to be present inside its answers. ChatGPT does not…
How Do I Measure AI Citation? A Practical Framework for Tracking Brand Mentions Across LLMs
AI citation measurement is the discipline of tracking how often, how prominently, and in what context a brand or domain is referenced inside AI-generated answers —…
How AI Overview Works: A Technical Walkthrough of Google’s AI-Generated Answers
Google AI Overview (AIO) is the AI-generated summary that appears at the top of many Google search results, synthesising an answer from a small number of…
What Should an SEO Agency Report Include? A Buyer’s Checklist for Honest Reporting
The monthly SEO report is where the agency relationship either justifies itself or quietly stops. A good report makes the work visible, ties activity to outcomes,…