Practical writing on AI search, entity SEO, and what's actually working.
No theory. Just the frameworks, experiments, and patterns we see in client work week after week.
How Does Claude Decide What to Cite? Source Selection Mechanics for Anthropic’s Model
Claude’s source-selection behaviour is meaningfully different from ChatGPT’s, and the difference matters for any brand trying to be present in Claude’s answers. Where ChatGPT’s default disposition…
How Does ChatGPT Decide Which Sources to Cite? The Mechanics of ChatGPT Source Selection
ChatGPT cites sources differently from a classical search engine, and understanding the mechanics matters for anyone trying to be present inside its answers. ChatGPT does not…
How Do I Measure AI Citation? A Practical Framework for Tracking Brand Mentions Across LLMs
AI citation measurement is the discipline of tracking how often, how prominently, and in what context a brand or domain is referenced inside AI-generated answers —…
How AI Overview Works: A Technical Walkthrough of Google’s AI-Generated Answers
Google AI Overview (AIO) is the AI-written summary at the top of many Google results pages. It writes one answer from a small number of web…
What Should an SEO Agency Report Include? A Buyer’s Checklist for Honest Reporting
The monthly SEO report is where the agency relationship either justifies itself or quietly stops. A good report makes the work visible, ties activity to outcomes,…
What Does an SEO Company Actually Do? An Honest Look Inside the Work
The phrase ‘SEO’ covers an enormous amount of ground, and SEO companies vary so widely in what they actually deliver that the question ‘what does an…
Link Building Strategies 2026: What Actually Works, What is Killed, and How to Manage Risk
Link building in 2026 is not what it was even three years ago. The legitimate strategies that worked in 2018-2022 – guest posting, broken-link outreach, resource-page…
How to Calculate SEO ROI: A Practical Framework for 2026
Calculating SEO ROI honestly is harder than it looks because SEO produces value across multiple time horizons and through multiple mechanisms – direct conversions from organic…
How Long Should You Commit to an SEO Agency? A Realistic Timeline Framework for 2026
The question of how long to commit to an SEO agency is the one buyers ask before signing and almost no one answers honestly. The agency…
SEO vs PPC: An Honest Framework for Choosing Where to Put the Next Marketing Dollar
SEO vs PPC is one of the most-asked questions in marketing because the two channels look superficially similar – both put your business in front of…
SEO for Wix Stores in Singapore: Technical Realities, Platform Trade-offs, and What’s Actually Achievable
Wix has come a long way as an SEO platform. The version of Wix that practitioners dismissed in 2015-2018 – the one with non-customisable URLs, no…
SEO for Squarespace Stores in Singapore: Technical Limits, Workarounds, and Realistic Expectations
Squarespace is a credible choice for a Singapore ecommerce store when the operator wants a polished, design-forward storefront with low operational complexity. It is a less…