Practical writing on AI search, entity SEO, and what's actually working.
No theory. Just the frameworks, experiments, and patterns we see in client work week after week.
Local SEO Checklist: A Step-by-Step Audit for 2026
A local SEO checklist is the ordered set of audit and remediation steps that gets a business found in geographically-qualified search — Google’s local pack, Maps,…
How to Do Local SEO for Multiple Locations: An Operational Playbook
Local SEO for multiple locations is the discipline of getting every individual branch, store, or service area of a multi-location business to rank in its own…
How Does AI Change SEO: What’s Actually Different in 2026
AI changes SEO by adding a new citation layer on top of the ranking layer, by shifting query traffic from blue-link results to AI-generated answers, and…
Competitor Content Analysis: A Practitioner Methodology
Competitor content analysis is the structured comparison of how competitors cover a topic – which queries they rank for, how their pages are structured, what depth…
Can I Do SEO Myself or Do I Need an Agency?
You can do SEO yourself if your site is small, your budget is tight, your timeline is flexible, and you are willing to invest 10-20 hours…
AI SEO: A Definitional Guide to the New SEO Discipline
AI SEO is the umbrella discipline that covers how websites compete for visibility on AI-driven search and answer surfaces – Google AI Overviews, ChatGPT, Perplexity, Claude,…
Multilingual SEO: A Practitioner’s Guide to Hreflang, Localisation, and Technical Pitfalls
Multilingual SEO is the practice of optimising a website to rank and be cited across multiple languages, using a combination of localised content, hreflang annotations, URL…
Is AI-Generated Content Good for SEO? A Quality Framework, Not a Yes or No
AI-generated content is good for SEO when it meets the same quality bar Google applies to any content — original analysis, accurate facts, citations where claims…
Why Is SEO Important in 2026? Compounding Visibility, Citation, and Organic Equity
SEO is important because it’s the only acquisition channel that compounds — every page that ranks or gets cited keeps earning attention long after it was…
SEO ROI: How to Calculate Return on Organic Investment (Methodology, Not Marketing)
SEO ROI is the ratio of profit attributable to organic search to the fully loaded cost of producing it, measured over a horizon long enough to…
AIO Tracking: How to Measure AI Overview Citations, Coverage, and Lost Clicks
AIO tracking is the practice of measuring how often Google’s AI Overview surfaces on your target queries, which sources it cites, whether your domain is among…
AIO Strategy: Reframing the SEO Plan from Rank-Only to Rank-Plus-Citation
An AIO strategy is the plan a brand uses to be cited inside AI Overviews — the synthesised answers Google now places above the classic blue…