Practical writing on AI search, entity SEO, and what's actually working.
No theory. Just the frameworks, experiments, and patterns we see in client work week after week.
AIO Explained
AIO stands for AI Overview – Google’s AI-generated answer block that appears at the top of many search results pages, summarising an answer in one or…
AIO Citation: Anatomy of a Source Inside an AI Overview
An AIO citation is a link inside Google’s AI Overview block that points back to a web page the synthesised answer drew from. Each AIO contains…
AIO
AIO is short for AI Overview – Google’s AI-generated answer block that appears at the top of many search results pages, summarising an answer in one…
AI SEO Meaning
AI SEO means search engine optimisation work targeted at AI-driven search surfaces – Google’s AI Overviews, ChatGPT search, Perplexity, Bing Copilot, Gemini, and the wider class…
AI SEO Explained
AI SEO is the discipline of optimising web content so it gets surfaced and cited by AI-powered answer engines – Google’s AI Overview, ChatGPT, Perplexity, Bing…
AEO Meaning
AEO stands for Answer Engine Optimisation. The abbreviation refers to the discipline of optimising web content so it is surfaced and cited by answer engines –…
AEO Explained
AEO – Answer Engine Optimisation – is the discipline of optimising web content so it gets surfaced and cited by answer engines, the search surfaces that…
White Hat SEO: A Definitional Guide for Beginners
White hat SEO is the practice of improving a website’s search engine visibility using methods that align with search engine guidelines, prioritise user experience, and produce…
What Is Semantic SEO? Entity-First Optimisation Explained
Semantic SEO is the practice of optimising content around entities, topics, and meaning rather than around exact-match keyword strings. It treats a page as a representation…
What Is LLMO? LLM Optimization Defined
LLMO (LLM Optimization) is the practice of structuring content so that large language models extract, quote, and cite it accurately when they generate answers. It is…
What Is a Knowledge Graph in SEO? Entities, Relationships, and SERP Impact
A knowledge graph in SEO is a structured database of entities and the relationships between them, used by search engines to understand the meaning of queries…
What Is a Confident Answer Span? The Passage AI Engines Pick to Answer
A confident answer span is the contiguous text passage an AI search engine extracts from a page when it has high confidence that the passage answers…