Practical writing on AI search, entity SEO, and what's actually working.
No theory. Just the frameworks, experiments, and patterns we see in client work week after week.
Losing Organic Traffic to AI Overview: A Diagnostic Framework for 2026
If your organic traffic is down and AI Overviews look like the cause, the first move is not panic — it’s diagnosis. AI Overview impact varies…
How to Get Cited in Perplexity: A Source-Selection Playbook
To get cited in Perplexity, your content has to be discoverable in real time, factually structured, and judged trustworthy on the live web at the moment…
How to Get Cited in Claude: Anthropic’s Sourcing Pattern Explained (2026)
To get cited in Claude, you need to be present in two distinct layers: the training corpus Anthropic used to build the underlying Claude models (which…
Perplexity SEO: How to Optimise for Citations in Perplexity AI
Perplexity SEO is the practice of optimising web content so it gets cited inside Perplexity AI’s generated answers. Perplexity treats search differently from both Google AI…
SEO Freelancer Singapore: When to Hire One Instead of an Agency (2026)
A Singapore SEO freelancer is typically an experienced SEO practitioner — usually ex-agency or in-house, with 5-15 years of work — operating independently with a small…
How to Get Cited in AI Overviews: A Step-by-Step Guide (2026)
To get cited in Google AI Overviews, structure your content so the AIO extractor can pull a clean, attributable answer in the first 200-300 words, mark…
Professional SEO Services in Singapore: What Actually Makes a Service Professional
The phrase “professional SEO services” gets used loosely in the Singapore market. Almost every agency description claims it. The useful question is what “professional” actually means…
How to Evaluate SEO Agency Results: A Buyer-Side Framework
Evaluating an SEO agency’s results means measuring whether the work they have done over a defined period has produced outcomes that justify the spend. The honest…
SEO KPIs in 2026: A Working Taxonomy of Leading, Lagging, and Citation Metrics
An SEO KPI is a measurable indicator of organic-search programme performance, chosen to track either an upstream cause (a leading indicator of future outcomes) or a…
What Is AI SEO? A 2026 Definition of the New Discipline
AI SEO is the umbrella term for the work of making web content visible across AI-powered search and answer surfaces — Google AI Overviews, ChatGPT, Claude,…
AEO for Ecommerce: How AI Assistants Recommend Products and What to Do About It
Answer Engine Optimization (AEO) for ecommerce is the practice of structuring product, category, comparison, and review content so that ChatGPT, Claude, Gemini, Perplexity, and Bing Copilot…
AEO for B2B SaaS: How AI Assistants Reshape the Software Buyer Journey
Answer Engine Optimization (AEO) for B2B SaaS is the practice of structuring product, comparison, integration, and use-case content so that ChatGPT, Claude, Gemini, Perplexity, and Bing…