Say What You Are in One Sentence (Session 2, AI SEO & GEO Workshop)

Session 2 of 8 in the two-day AI SEO & GEO Workshop (day 1). Step 1 of the Playbook. How to write one plain sentence that tells AI engines exactly what your business is, so they can’t confuse you with anyone else, and how to make every profile say the same thing.

Who is this session for?

• Marketers and business owners
• Anyone whose brand gets mixed up with competitors in AI answers
• Teams about to rewrite their website or profiles

What will you be able to do after it?

• Write your brand sentence: what you are, for whom, and the outcome, with no marketing language
• Find your anchor word, the one word that puts you in the right category
• Line up your website, Google Business Profile and other profiles so they describe you the same way
• Spot the drift that makes AI describe you wrongly

What the session covers

Why one sentence matters

AI names the brand it understands most clearly, not the biggest one.

Writing your sentence

A fill-in structure, worked on your own brand, with examples of what went right and wrong for real businesses.

Your anchor word

How one word, such as “bottled” for a coffee store, decides which questions you get named for.

Making it consistent

Checking every profile where your name appears and fixing what disagrees.

Part of the two-day workshop

This is one of eight sessions in the AI SEO & GEO Workshop, each following one chapter of The AI Search Playbook, the method Stridec runs for clients, tested on six real businesses. For a shorter introduction, see the 3-hour masterclass or the free webinar. You can start with any of them.

Who teaches it?

Alva Chew, Founder of Stridec and author of the Playbook, in search since 2001. Alva is an ACLP-certified Registered Adult Educator and trains public courses with Click Academy Asia and Equinet Academy.

Frequently asked questions