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Check Each Engine, and Keep Checking (Session 7, AI SEO & GEO Workshop)

Session 7 of 8 in the two-day AI SEO & GEO Workshop (day 2). Step 6 of the Playbook. How to measure AI visibility honestly: one row per engine per question, dated, with the exact words the AI used, and why one overall score hides what is really happening.

Session details

  • Part of: the two-day AI SEO & GEO Workshop, day 2, in person.
  • Where: Kuala Lumpur.
  • Language: English.
  • Fee: the workshop fee, in Malaysian ringgit (RM), listed with each intake. Not HRD Corp claimable at the moment.
  • Next intake: to be announced. Register your interest.

Who is this session for?

  • Marketers responsible for reporting
  • Managers who need to show progress to a boss or board
  • Anyone judging an agency’s results

What will you be able to do after it?

  • Set up a tracking sheet: question, engine, market, date and the AI’s exact words
  • Tell named from cited, and know which one matters
  • Read Search Console and analytics without fooling yourself
  • Report change month to month in a way that holds up

What the session covers

Why engines disagree

ChatGPT, Google’s AI Overviews, Gemini and Claude answer differently, and change week to week.

The tracking sheet

Building it for your own target questions.

The traps

What Search Console can and cannot see.

Reporting

A monthly report that shows real progress.

Part of the two-day workshop

This is one of eight sessions in the AI SEO & GEO Workshop, each following one chapter of The AI Search Playbook, the method Stridec runs for clients, tested on six real businesses. For a shorter introduction, see the 3-hour masterclass or the free webinar. You can start with any of them.

Who teaches it?

Alva Chew, Founder of Stridec and author of the Playbook, in search since 2001. Alva is an ACLP-certified Registered Adult Educator and trains public courses with Click Academy Asia and Equinet Academy.

Frequently asked questions

Can I attend only this session?
Public sessions run as part of the two-day workshop. To cover only this topic for your team, ask about customised corporate training.
Is this course HRD Corp claimable?
Not at the moment. Fees are paid directly to Stridec.
Can you run this for our team only?
Yes, as customised corporate training built around your industry and brand, at your office or online.

Get the next intake dates

Register your interest in the workshop, or ask about training for your team.