Industry
E-commerce, Consumer Goods, Retail
Key Solution(s)
E-commerce UX/UI recommendations, SEO, authority link-building
Period
2021 - 2022
Challenges
The retailer faced two key challenges in its journey to online dominance:
Boosting category sales: They sought to increase visibility and sales for specific product categories.
Improving keyword rankings: Their website was not ranking in the top spots for critical genre-related keywords, limiting their search-driven traffic.
These challenges hindered their ability to fully leverage their market leadership in the digital arena.
Our Approach
To address these challenges, we implemented a three-fold strategy:
Onpage content adjustments: We optimised the retailer’s website content to make it more relevant and keyword-rich while aligning it with the search intent of their target audience.
E-commerce UX/UI enhancements: We provided strategic recommendations to improve the platform’s user experience and interface, ensuring a seamless shopping journey for customers.
Precision-driven link building: We executed a targeted link-building campaign to improve the domain authority and boost the rankings of critical keywords.
Results That Delivered Impact
Our efforts led to exceptional results within the campaign period:
60% of keywords ranked in the top 1–3 positions on Google’s first page, significantly increasing search visibility.
An average improvement of 12.9 positions for all target keywords, reinforcing the website’s dominance in search rankings.
100% of KPIs were achieved as projected, ensuring the campaign met all the retailer’s business objectives.
These results translated into increased website traffic, higher conversions, and a significant uplift in category sales.
Conclusion
With a focused strategy addressing content, user experience, and link-building, Stridec helped Singapore’s largest sports retailer achieve digital success. By securing top keyword rankings and enhancing their e-commerce platform, we enabled the retailer to strengthen its position as the go-to destination for sports enthusiasts online.
