Industry
B2B Supplies
Key Solution(s)
Website revamp, content optimisation, SEO, authority link-building
Period
2020 - 2023
Challenge
The client faced several pressing obstacles:
Poor website design: Their outdated website failed to engage visitors and effectively showcase their offerings.
No online presence: The supplier lacked visibility in search engines, making it difficult for potential clients to discover them.
New to SEO: They had no prior experience with search engine optimisation, limiting their ability to compete in the digital space.
These issues held the client back from reaching their full potential in a competitive market.
Our Approach
To address these challenges, we implemented a targeted plan of action:
Website revamp: We redesigned and restructured their website to improve usability and present their services more effectively.
Keyword strategy: We identified high-value keywords relevant to their business and focused on ranking them on Google’s first page.
SEO training: We worked closely with the client’s management team, sharing SEO knowledge to help them understand and maintain their online growth.
Results That Made an Impact
Our efforts delivered transformative results over a three-year period:
92% of target keywords ranked on page 1 of Google, significantly boosting their online visibility.
58% of target keywords secured top 3 positions on Google’s first page, driving high-quality traffic.
A remarkable 25X growth in website traffic, establishing the supplier as a trusted leader in their industry online.
These outcomes not only increased their brand visibility but also helped them attract more qualified leads and grow their business.
Conclusion
Through strategic website improvements, focused keyword optimisation, and hands-on SEO education, Stridec enabled the B2B materials supplier to transform their online presence. Over three years, they went from being invisible in search engines to dominating their industry’s search rankings, setting the foundation for sustained success.
