Industry
Food and Beverage (F&B)
Key Solution(s)
Website design, search marketing (Google ads), SEO
Period
2023
Challenges
The client faced three significant challenges:
New restaurant setup: As a new entrant, the restaurant had no existing brand awareness.
Lack of experience with digital campaigns: The team was unfamiliar with running effective online advertisements.
No proper booking tracking: They had no systems in place to monitor and analyse online bookings.
These challenges made it difficult for the restaurant to reach potential customers and measure campaign success.
Our Approach
To address these issues, we implemented a focused strategy:
Landing page optimisation: We improved the landing pages for the ad campaigns to ensure a seamless user experience and higher conversion rates.
Compelling ad creatives: We crafted engaging and visually appealing ad content specifically designed for Google Search Ads.
Booking conversion tracking: We set up proper tracking mechanisms to monitor and analyse booking data from the website, enabling better campaign insights.
Results That Delivered Impact
Our strategic approach achieved remarkable results within a short period:
65% of bookings were generated directly from the SEM (Search Engine Marketing) campaign.
100% booking goals were achieved just two weeks into the campaign, exceeding expectations.
Over 200 new customers were acquired through the SEM campaign, establishing the restaurant as a go-to destination for Italian fine dining.
These results helped the restaurant quickly build its customer base and achieve strong momentum in its early stages.
Conclusion
By leveraging optimised landing pages, effective ad creatives, and precise conversion tracking, Stridec enabled the new Italian restaurant to successfully launch and thrive in a competitive market. The SEM campaign not only delivered rapid results but also set the stage for sustained growth.
