Success Story

Success Story

Big Social Ad Win for Heritage Pastry Brand

Big Social Ad Win for Heritage Pastry Brand

A heritage pastry brand known for its rich tradition and artisanal recipes sought to expand into the digital space. While celebrated for its quality and authenticity, the brand faced challenges in adapting to e-commerce and digital marketing.

A heritage pastry brand known for its rich tradition and artisanal recipes sought to expand into the digital space. While celebrated for its quality and authenticity, the brand faced challenges in adapting to e-commerce and digital marketing.

$84K online sales captured in 10 days
500K impressions, 1.2K new customers
$84K online sales captured in 10 days
500K impressions, 1.2K new customers
$84K online sales captured in 10 days
500K impressions, 1.2K new customers

Industry

Food and Beverage (F&B)

Key Solution(s)

E-commerce development, social media ads

Period

Pre-Covid

Challenges

The pastry brand faced three critical hurdles:

  • New to e-commerce: They lacked an online presence and needed to establish a digital sales channel.

  • No prior digital marketing experience: The team was unfamiliar with running and managing effective campaigns.

  • Slow sales during festive seasons: Despite peak demand periods, the brand struggled to convert interest into sales.

These challenges hindered the brand’s ability to compete effectively in an increasingly digital-first market.

Our Approach

To address these challenges, we executed a focused and impactful plan:

  1. E-commerce website launch: We brought the brand online by creating a high-converting e-commerce platform tailored to their needs.

  2. Brand visual refresh: We updated the brand’s visuals to align with its messaging, ensuring it resonated with the target audience.

  3. Facebook ad campaigns: We ran a tactical ad campaign to boost visibility and drive product sales during the festive season.

Results That Drove Growth

Our strategic efforts delivered remarkable results within a short period:

  • 500K impressions were generated, leading to the acquisition of 1.2K new customers.

  • $84K in online sales were captured in just 10 days, exceeding expectations.

  • Achieved a 22X ROAS (Return on Ad Spend), with an overall 9.1X ROI for the campaign.

These results significantly enhanced the brand’s digital presence and revenue potential, especially during a key sales season.

Conclusion

By creating a robust e-commerce platform, refreshing brand visuals, and executing a focused social ad strategy, Stridec helped this heritage pastry brand achieve rapid success online. The campaign not only generated immediate results but also positioned the brand for sustained digital growth in the long term.

Are you ready to show up where your customers are?

Get in touch with us and let's see how best we can support your business growth goals.

Are you ready to show up where your customers are?

Get in touch with us and let's see how best we can support your business growth goals.

Are you ready to show up where your customers are?

Get in touch with us and let's see how best we can support your business growth goals.

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