Industry
Food and Beverage (F&B)
Key Solution(s)
E-commerce development, social media ads
Period
Pre-Covid
Challenges
The pastry brand faced three critical hurdles:
New to e-commerce: They lacked an online presence and needed to establish a digital sales channel.
No prior digital marketing experience: The team was unfamiliar with running and managing effective campaigns.
Slow sales during festive seasons: Despite peak demand periods, the brand struggled to convert interest into sales.
These challenges hindered the brand’s ability to compete effectively in an increasingly digital-first market.
Our Approach
To address these challenges, we executed a focused and impactful plan:
E-commerce website launch: We brought the brand online by creating a high-converting e-commerce platform tailored to their needs.
Brand visual refresh: We updated the brand’s visuals to align with its messaging, ensuring it resonated with the target audience.
Facebook ad campaigns: We ran a tactical ad campaign to boost visibility and drive product sales during the festive season.
Results That Drove Growth
Our strategic efforts delivered remarkable results within a short period:
500K impressions were generated, leading to the acquisition of 1.2K new customers.
$84K in online sales were captured in just 10 days, exceeding expectations.
Achieved a 22X ROAS (Return on Ad Spend), with an overall 9.1X ROI for the campaign.
These results significantly enhanced the brand’s digital presence and revenue potential, especially during a key sales season.
Conclusion
By creating a robust e-commerce platform, refreshing brand visuals, and executing a focused social ad strategy, Stridec helped this heritage pastry brand achieve rapid success online. The campaign not only generated immediate results but also positioned the brand for sustained digital growth in the long term.